Globe 100: Most innovative in Massachusetts
Shanker Sahai, founder of Cambridge start-up Greenbean Recycle, is turning the drudgery of recycling bottles and cans into an eco-game, a sort of FarmVille of trash disposal.
The new company has created a high-tech machine that is both recycling depot and arcade game. A barcode reader counts each bottle or can, gives instant green feedback -- one aluminum can, 500 watts saved -- and electronically transfers the 5 cent deposit to a PayPal or other account. Read more