Independent lens

Counter-detailers help doctors wade through drug company marketing

By Diedtra Henderson

Globe Staff / February 26, 2007

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EMMAUS, Pa. -- Drug companies flood doctors' offices with attractive salespeople whose mission is to boost the number of prescriptions written for their products. But some say that the tactics used by the representatives, known as detailers, wrongly hype expensive new drugs when older, cheaper treatments work just as well. (Full article: 893 words)