Mapping out a nascent market
Will consumers pay for insight into their DNA?
One of the first clients of Knome Inc. will visit the company's Cambridge headquarters Thursday to hear a presentation. After having sequenced the client's entire genome - essentially decoding his DNA - Knome employees will offer the client "a guided tour" of areas of concern, where genetic variations might indicate a higher propensity to develop a condition like Huntington's disease, ... (Full article: 1226 words)
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