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Haute cuisine: Whole Foods store to sell produce grown on its roof

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The soon-to-open Whole Foods Market in Lynnfield will offer its customers something the Austin, Texas company says no major grocery chain has before: “rooftop produce” picked from a field atop the store.

Tomatoes, carrots, kale, chard, marjoram, basil, tarragon and more will be sown in more than 300 tons of soil contained in a rooftop planter installed over the last several weeks. The 17,000 -square-foot space—considerably more than a quarter acre—is expected to yield 10,000 to 11,000 pounds of produce a year.

“Definitely, it’s a farm,” said Robert Donnelly, senior executive coordinator of development at Whole Foods. Whole Foods and its contractors say if the roof garden proves successful it could encourage other grocers to do the same.

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