A Dunkin’ Donuts store on Woburn’s Main Street relocated less than 100 yards — from one end of a tiny strip mall to another — and added a drive-through last year. Sales soared more than 50 percent.
The reason seems simple: Drive-throughs attract more on-the-go coffee drinkers. But the move was guided by a software program that aggregated data on demographics, competition, and traffic, leading Dunkin’ to conclude the store’s sales would explode with the change.
Across the retail industry, software programs that help identify ideal new locations are becoming increasingly popular — and critical — to successful expansion. At Dunkin’, the software is so valued that field teams are equipped with iPads to access it instantly.
The programs have revolutionized the scouting process by dramatically reducing the amount of time it takes to find potential sites. Now information that previously took days to pull from multiple sources — and often required someone to stand on street corners to count cars driving by — is aggregated in a click. Full story for BostonGlobe.com subscribers.
Taryn Luna can be reached at email@example.com.