Most public safety campaigns against texting while driving share a common approach: don’t use your cellphone.
But for local software engineer Paul English, the solution is to turn technology against itself. His weapon? A smartphone.
A cofounder of the popular travel site Kayak.com, English has designed a game for smartphones called Road Wars, that promotes safe driving. It awards users virtual coins if they do not exceed the speed limit, and takes them away as a penalty for texting while driving. Much like the board game Risk, players compete with friends and family members to “capture” roads by being the most responsible driver. And this being the age of social media, they can boast about their scores on Facebook.
English’s basic premise is that most people have become so conditioned to using smartphones that it’s a “fantasy” to expect them to go cold turkey behind the wheel. Full story for BostonGlobe.com subscribers.
Michael B. Farrell can be reached at email@example.com.