Business

Fish dealers embrace technology

4Eric Morris, a salesman at Red’s Best, consults the company’s harvest tracking technology while making sales calls. The Boston fish dealer provides buyers with a receipt that documents that the fish they are buying is the real thing.
4Eric Morris, a salesman at Red’s Best, consults the company’s harvest tracking technology while making sales calls. The Boston fish dealer provides buyers with a receipt that documents that the fish they are buying is the real thing.

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Red’s Best seafood dealer on Boston’s Fish Pier has developed a software program that can provide buyers with an incredible level of detail on every fish and mollusk that comes through its doors: from when and where the seafood was caught, to a bio of the ship captain and even what equipment he used.

“Where we’ve done well is giving people the tools to pass on the story of the fish. We believe there’s value in the story,” said founder Jared Auerbach. “We’re aggressively marketing” local fishermen. Auerbach is among a handful of entrepreneurs trying to bring technology to the ancient industry of hauling fish from the sea, innovations that promise to make fishing more economically and environmentally sustainable.

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