Physical media is dead; long live physical media — particularly of the vinyl variety, as U-Turn Audio’s Orbit breaks the $100,000 mark on Kickstarter to deliver a high-end player at low-fi prices.
Boston-based U-Turn Audio is offering backers a chance to pay $150 plus shipping for an opportunity to be one of the first to get one of the simplified, high-end devices, or $250 for special “Kickstarter editions.”
So far, backers are biting: 240 signed up for the standard edition as of this writing, while 250 bought the pricier model.
Bob Hertig, one of the company’s three founders, said that the funding success, with 19 days to go, has been satisfying but the team had put in a lot of legwork to help make it happen.
“We’ve said from the very beginning it’s mostly a marketing thing more than anything else to make vinyl seem new again,” he told me. “It’s all very calculated and it takes a huge amount of effort to make it a success.”
U-Turn Audio was founded by Ben Carter, Hertig, and Peter Maltzan, and had received $2,500 in seed funding from IDEA, Northeastern’s Venture Accelerator.
Hertig, a Northeastern alum, admitted that the funding went fast and still had them scrounging for second-hand parts — such as a $500 lathe he found on Craigslist. But the Northeastern connection also helped them with legal questions and, perhaps most importantly, developing a professional video to help get the Kickstarter off the ground.
Hertig is a Northeastern alum.
Read previous Globe coverage of the trio’s mission to reinvent home vinyl players: