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Why are crowdfunders happy to pay more for less?

I profiled Jordan Raynor’s Citizinvestor a few months ago. Raynor just sent over a video of him speaking at TEDx Tampa Bay on why some citizens are happier to pay more for less when it comes to civic projects. I think he gets to some fundamental motivations about what makes people pull out their wallets — and why they get particularly touchy about certain types of government investments.

What do you think? How do you convince your customers, users, or audience to fund projects, whether philanthropic or otherwise? Let me know at Hive@Boston.com, and follow@HiveBoston on Twitter.

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