Northeastern alum goes for round two on Shark Tank

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ABC

After successfully funding and building her first company with a Shark Tank pitch, Northeastern alumna Rebecca Rescate was back on last week, trading feline potty training for a pillow that doubles as a hoodie.

Her new company, Hoodie Pillow, had already racked up tens of thousands of sales before Rescate’s repeat performance on the reality show where innovators pitch their fledgling businesses to a panel of colorful investors.

The first time she appeared on the show, she won a $100,000 investment in CitiKitty for 20 percent of the company. That investment paid off big time when the following month, when sales skyrocketed to $350,000.

I’ll skip the spoilers and let you watch what happens below (Full episode here), but I’ll grant her this: Rescate certainly has a talent for playing to her audience, knowing when to give and when to stand her ground against a testy group of sharks.

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About this blog

The Inside the hive blog is your one-stop source for local innovation news featuring voices from the start-up, venture, and research communities. Reach us at hive@boston.com.

Michael Morisy is your editor, curator, and reporter on all things innovative and startup in Boston and beyond. He’s blown a SXSW talk, been threatened with jail for his own startup, and exchanged enough useless business cards to rebuild the rain forest. Now he wants to share your stories of creating the next insanely great business.
Contact michael.morisy@boston.com
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