After successfully funding and building her first company with a Shark Tank pitch, Northeastern alumna Rebecca Rescate was back on last week, trading feline potty training for a pillow that doubles as a hoodie.
Her new company, Hoodie Pillow, had already racked up tens of thousands of sales before Rescate’s repeat performance on the reality show where innovators pitch their fledgling businesses to a panel of colorful investors.
The first time she appeared on the show, she won a $100,000 investment in CitiKitty for 20 percent of the company. That investment paid off big time when the following month, when sales skyrocketed to $350,000.
I’ll skip the spoilers and let you watch what happens below (Full episode here), but I’ll grant her this: Rescate certainly has a talent for playing to her audience, knowing when to give and when to stand her ground against a testy group of sharks.
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