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Scott Brown joins start-up CoachUp as senior adviser

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What’s former senator Scott Brown up to these days? Getting a taste of the start-up game, it appears: CoachUp, a Web service that pairs coaches and trainers with athletes, announced that the former Republican senator from Massachusetts has joined the company as a senior adviser.

The company also announced that it was adding Boston Bruins president Cam Neely to the company’s board.

“From an early age, the coaches I met through basketball forever changed the direction of my life and allowed me to overcome a challenging childhood,” said Brown in a statement released by CoachUp. “I will never forget the mentors who pushed me and helped me realize my potential. I’m excited to join CoachUp and hope to apply the lessons from my personal story with basketball and help others truly maximize the coaching experience.”

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Both the star-studded additions will be joining CoachUp founder Jordan Fliegel for a charity three-on-three basketball tournament this afternoon to benefit Technology Underwriting Greater Good.

Here’s a video about CoachUp we did for our Hive Innovators series:

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