Fresh Truck feeds Boston

Nicole and Mike Condon,  of Jamaica Plain, shopped for produce inside of the bus. Fresh Truck made its debut in City Hall Plaza in Boston, MA on Thursday.
Nicole and Mike Condon of Jamaica Plain shopped for produce inside of the bus. Fresh Truck made its debut in City Hall Plaza in Boston, MA on Thursday.
Yoon S. Byun/Globe Staff

Think of it as a farmer’s market on wheels.

Long after the food-truck craze took hold in Boston, a food bus began to roll down the city’s streets Thursday. The retrofitted school bus, the brainchild of a Boston start-up called Fresh Truck, is expected to travel to Boston communities that don’t have nearby grocery stores, selling fruits and vegetables.

Fresh Truck co-founders Josh Trautwein and Daniel Clarke, recent graduates from Northeastern University, came up with the idea last year and work full-time now to serve neighborhoods in need of more healthy food options. Fresh Truck is plotting a weekly schedule of routes, starting with Roxbury Crossing.

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“There is a groundswell and a lot of opportunity around food access because there is still a lot of disparity,” Trautwein said. “Finding affordable and healthy food can be an issue in any city.”

There are only seats for the driver and a couple of passengers on the food bus. A counter and staircase have been installed. Storage space has been optimized to drive around as much produce as possible. And, yes, the bus underwent a deep clean first.

Baskets of bananas, lemons, and peppers in all shades were hooked onto the exterior of the painted bus Thursday, inviting passersby around City Hall to learn about Fresh Truck and walk away with a carrot or two. During the work-day launch, Fresh Truck offered a pay-what-you-can promotion for their produce. Cashiers rang up donations on an iPad at the back of the bus.

“It’s a great idea, and if it drove up my street, I would flag them down,” said Nicole Condon, 35, a nurse from Jamaica Plain. “It’s obviously the same stuff you can get in a grocery store, but it’s fresh and nearby.”

The Fresh Truck founders plan to spend the next couple weeks working out new business details, including the complex process of acquiring city permits, and talking with potential funders for the venture.

Fresh Truck raised more than $32,000from over 300 contributors to its Kickstarter crowdfunding campaign earlier this year. It also received private donations to get started.

Starting Monday outside of the New England Baptist Hospital in Roxbury, Fresh Truck will sell its produce for about 20 percent less than average grocery prices, Trautwein said.

Avoiding the traditional brick and mortar shop eliminates many operating costs for Fresh Truck. “We’re not offering our food at a lower price because it’s lower quality,” Trautwein said.

The chance to avoid a long trip to reach a quality selection of produce could draw customers to Fresh Truck—and healthier eating habits—while reaching the nooks of the city the typical grocery stores can’t squeeze into.

While supermarkets “set up shop in an area where it will be profitable to serve, we’re able to serve very small communities,” Trautwein said. “It’s almost like we’re driving a new market where there wasn’t one before.”