QuantiaMD helps CDC tap social networks in STD fight

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Waltham-based QuantiaMD, a social network where physicians exchange treatment tips, said Tuesday it is partnering with the Centers for Disease Control and Prevention to get out the word on new guidelines for common diseases like Hepatitis C, Gonorrhea and Human Papillomavirus (HPV).

CDC officials plan to use QuantiaMD to lead interactive video sessions describing the agency’s latest treatment recommendations, tapping into a 180,000-member network of doctors who already use the free service to learn from one another.

“There is no better way to reach physicians with meaningful content that comes directly from the source,” QuantiaMD chief executive Mike Coyne said in a statement, adding that members spend an average of 45 minutes per week using the 7-year-old network.

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Doctors use QuantiaMD to make video presentations on areas of expertise and to consult with colleagues. Physicians who participate in CDC sessions will be able to ask questions about any changes to the agency’s treatment protocols — something they have not been able to do in the past, when the CDC has simply published updates.

QuantiaMD is one of several companies that use social media to provide health care advice. Some others target patients, instead of doctors, like Baltimore-based Sickweather, which culls Facebook and Twitter for complaints about various maladies and helps users find out what’s going around in their neighborhoods.