iPad. Photo taken from Apple’s website.
Growth of worldwide computer tablet shipments slowed in the second quarter, according to preliminary data from the International Data Corp., the Framingham-based market intelligence firm.
Lacking a new product launch in March to help spur shipments, Apple’s iPad saw a lower-than-predicted shipment total of 14.6 million units for the quarter, down from 19.5 million in the first quarter, IDC said in a press release. Apple is expected to launch new tablet products in the second half of the year, a move that better positions it to compete during the holiday season.
The firm compiled its data in its IDC Worldwide Quarterly Tablet Tracker.
“A new iPad launch always piques consumer interest in the tablet category and traditionally, that has helped both Apple and its competitors,” Tom Mainelli, IDC’s research director for tablets, said in a statement. “With no new iPads, the market slowed for many vendors, and that’s likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market.”