Even if they weren’t able to nab one of the new gold iPhones, eager Apple fans at the Palo Alto store got an even rarer treat: Meeting the famously soft-spoken chief executive of Apple.
As Apple’s new set of iPhones go on sale, chief executive Tim Cook, who famously said the company is “doubling down on secrecy,” joins Twitter and greets fans at the Palo Alto Apple store.
Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do.— Tim Cook (@tim_cook) September 20, 2013
Not a bad consolation prize as the new iPhones, which help debut Apple’s new iOS 7 and feature updated designs, are becoming increasingly difficult to get ahold of. The new gold iPhone 5s is now reportedly sold out through October, with lucky buyers turning to eBay to try to sell them for as much as $1,500, a $750 profit. Not bad for a night’s work waiting for the phones to go on sale.
One disappointed fan tweeted her loss:
Palo Alto ran out of silver AT&T iPhone 5s?s, eight hours in line and no phone is awesome.— Juli Clover (@julipuli) September 20, 2013
And a picture of the Cook encounter:
Tim Cook visits hundreds of disappointed Apple fans at the Apple Store in Palo Alto. pic.twitter.com/5M39bwBozG— Juli Clover (@julipuli) September 20, 2013
What do you think? Are new iPhones worth the wait, or is it just mass hysteria? Let us know in the comments, or on Twitter at @HiveBoston.