BlueConic, a Dutch firm that uses Big Data to help corporate customers to better market their brands, said it has raised $3 million in a Series A funding round led by Sigma Prime Ventures.
In a press release, BlueConic said it will use the funds to fuel aggressive expansion into the U.S. market, including moving its corporate headquarters and executive team to Boston. The firm said it projects to have 15 US-based and 35 total employees by the end of 2014.
Customers include Volvo, ING, and Pitney Bowes.
The Series A round brings the company’s total funding to $7 million.
According to BlueConic, it helps brands “optimize cross-channel marketing opportunities through improved customer engagement.” It offers an online customer engagement platform that leverages Big Data to help marketers synchronize relevant communications to their customers across Web, mobile and social channels in real time.