Brainiacs from Mars paints houses in bright colors then attaches removable ads. In return, the owner’s mortgage is paid by the company.
A paint job that pays
California company using bright paint and advertising to stem foreclosures
Brainiacs from Mars paints houses in bright colors then attaches removable ads. In return, the owner’s mortgage is paid by the company.By Erin Ailworth
Globe Staff /
October 15, 2012
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Mendoza is sure that the houses his firm paints will draw enough attention to satisfy advertisers while also putting a spotlight on the nation’s problem with foreclosures.
Erin Ailworth can be reached at eailworth@globe.com. Follow her on Twitter @ailworth.
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