A paint job that pays

California company using bright paint and advertising to stem foreclosures

Brainiacs from Mars paints houses in bright colors then attaches removable ads. In return, the owner’s mortgage is paid by the company. Brainiacs from Mars paints houses in bright colors then attaches removable ads. In return, the owner’s mortgage is paid by the company.
By Erin Ailworth
Globe Staff /  October 15, 2012
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Mendoza is sure that the houses his firm paints will draw enough attention to satisfy advertisers while also putting a spotlight on the nation’s problem with foreclosures.

Erin Ailworth can be reached at eailworth@globe.com. Follow her on Twitter @ailworth.end of story marker

This story is from BostonGlobe.com, the only place for complete digital access to the Globe.
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