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Sears gets own brand for movie downloads

Sears Holdings says it is the nation’s fourth-largest broadline retailer. Sears Holdings says it is the nation’s fourth-largest broadline retailer. (Daniel Acker/ Bloomberg News/ File 2010)
December 29, 2010

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Shares of Sears Holdings Co. rose after the owner of Sears and Kmart stores said it was starting to promote an online movie download service under its own brand. Sears is using Sonic Solutions’ RoxioNow movie service, the same one Best Buy Inc. uses under the CinemaNow brand. Sears will sell the service under the Alphaline brand. The ability to play movies and TV shows from RoxioNow is being built into some TVs, Blu-ray players, and portable media players.