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‘Lax Bro’ culture creates new niche market

Lacrosse has caught the imagination of tens of thousands of youths, becoming the fastest growing team sport in the US, stealing players from local town baseball teams and attracting businesses seeking profits for specialized lacrosse gear, camps, clubs, and growing line of lacrosse apparel. Pictured is Beau Keough, 9, playing lacrosse with his brothers.
Brian Feulner for the Boston Globe
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Lacrosse has caught the imagination of tens of thousands of youths, becoming the fastest growing team sport in the United States, stealing players from local town baseball teams and attracting businesses seeking profits for specialized lacrosse gear, camps, clubs, and growing line of lacrosse apparel. Pictured is Beau Keough, 9, playing lacrosse with his brothers.

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