Cape Cod Potato Chips commands 60 percent of the kettle chip market in New England. How can you tell if you're eating a kettle chip? They tend to be a thicker than the traditional chips and crunchier in texture. Cape Cod competes with Lay's and the Kettle brand chips for the top seller spot in the nation. The brand is worth $205 million, according to plant manager Jeff Newell. "The characteristic Cape Cod potato chip is a golden chip with a nice crunch, strong potato flavor, with light salt, and low oil content," Newell said.