“I feel pretty good about this,” said Santos.
In addition to advertising on websites, television, and trolleys, Restaurant Week produces countless tweets, Facebook updates, and mouth-watering images on the online bulletin board Pinterest.
It’s being part of that buzz that has kept Turner Fisheries in the promotion for five years.
“We are not doing it to make money per se. We are doing it to be part of something that’s become so big,” said Perry Kessler, director of sales and marketing for the Westin Copley Place Hotel, which owns the seafood restaurant.
“It generates good spirit throughout the city and gives everyone something to talk about. Plus, it shows we are team players.”
Kathleen Pierce can be reached at firstname.lastname@example.org.