Resorts are also increasingly looking beyond skiing to make money. Stowe opened a performing arts center two years ago, and Mount Sunapee Resort in Newbury, N.H., has a new Adventure Park with zip-line tours and a treetop obstacle course. At Jay Peak Resort in northern Vermont, a new indoor water park helped the resort have one of its best years ever last winter, and season pass sales and lodging reservations have increased by double digits this year.
“Through necessary evolution to year-round revenue-generating operations, ski resorts help to offset concerns they might have about erratic weather and snow conditions,” said David Kaufman, who teaches a course in ski area management at the University of Vermont.
Liz Dean, a 27-year-old snowboarder from Arlington, held off getting a season pass last year, but after seeing the “awesome” forecasts for this winter, she bought a pass to Sugarbush. Dean said she isn’t worried about climate change, but if it does start to adversely affect New England resorts, she has a backup plan: “There’s always out West.”