Travel and Tourism: Growing international market
As the middle class expands in emerging nations such as China and India, the market for international visitors has increased dramatically. The Massachusetts tourism industry is ready to grab its share.
Armed with an additional $4.5 million to focus on attracting international visitors, the Massachusetts Office of Travel and Tourism is collaborating with Brand USA, a federal agency that promotes the United States as a destination, and airing the state’s first TV ad in another country.
The Greater Boston Convention & Visitors Bureau is teaming with Brand USA to promote Boston at trade shows around the world in the hopes of doubling the number of international visitors to 2.8 million by 2015.
The Massachusetts Port Authority is focused on adding more nonstop flights into Logan International Airport from Asia, the Middle East, and Latin America. The first nonstop to Japan started in 2012; a Central American route is likely to begin operating in the new year.
Hotels, shopping centers, and tour operators are also paying more attention to the international market.. The Charles Hotel just became the first independent US hotel to launch a Chinese website hosted in Hong Kong. - Katie Johnston