This undated image shows a frame grab taken from a new commercial from Coca-Cola. The Atlanta-based company on Monday, Jan. 14, 2013, said it will start airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health. The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind, not just soda. (AP Photo/Coca0Cola)
Coca-Cola to tackle obesity for 1st time in TV ads
This undated image shows a frame grab taken from a new commercial from Coca-Cola. The Atlanta-based company on Monday, Jan. 14, 2013, said it will start airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health. The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind, not just soda. (AP Photo/Coca0Cola)
By CANDICE CHOI
AP Food Industry Writer /
January 14, 2013
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John Sicher, the publisher of Beverage Digest, noted that the industry ‘‘put its head in the sand’’ when obesity and soft drinks first started becoming an issue more than a decade ago. Now, he said Coca-Cola is looking to position itself in the public debate rather than being defined by adversaries.
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