During a lengthy presentation on the medical device business — the world’s largest — managers of its three divisions said they intend to increase market share, partly by expanding sales into more countries.
Other sales-boosting strategies they cited include developing innovative products, such as a new artificial knee with improved range of motion that makes climbing stairs easier. Another is giving customers ‘‘both clinical and economic value,’’ as with a program J&J developed to speed up each step in treating patients with new hip fractures — so they’re sent home from the hospital quicker, saving insurance plans lots of money.
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Linda A. Johnson can be followed at http://twitter.com/LindaJ_onPharma.
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