Bible said January, February, and March are typically weak months for films, a lull between Oscar season and the release of summer blockbusters.
In this period, studios release movies that are bombs and other films that might do well against weak competition, she said.
It appears that “Oz” is the latter. “Jack the Giant Slayer” was the second-highest grossing movie of the weekend, with $9.8 million, and no major hits are on the horizon.
“The film could succeed simply by default because there aren’t a lot of other alternatives,” Bible said.
As studios push for more creative online marketing campaigns and troll Twitter to understand their audiences, Penn Schoen & Berland President of Media and Entertainment Jon Penn believes the greatest potential to boost ticket sales lies in social media-friendly showtimes.
Half of 18- to 24-year-olds in his poll said multitasking while using social networking sites adds to their experience of watching a movie in the theater.
“The actual theater experience has to transform and become more relevant as a media experience for younger movie viewers,” he said.
“People want more control, and the theater is a leap back.”
Taryn Luna can be reached at email@example.com.