For countless years, George Zimmer was not only the CEO of Men’s Wearhouse, he was also its public face. Zimmer was featured in the company’s commercials, and his line, “You’re going to like the way you look. I guarantee it,” was famous. That, however did not stop Men’s Wearhouse from ousting its founder yesterday, likely ending the ads and changing the brand’s public face.
While Zimmer met an uglier fate than most, a number of brands have iconic pitchmen/founders who are sometimes just faces in a commercial or the inspiration for the company, but not its leader and other times are the actual CEO. Here’s a look at some of the famous product pitchmen and what there actual roles at their companies were.