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Liberty Mutual’s Safeco Insurance starts offering plans to Massachusetts customers

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Boston insurance giant Liberty Mutual is hoping to capture an even larger share of the state’s home and automobile insurance business by selling plans of its Safeco subsidiary through independent agents.

The company introduced Safeco Insurance to Massachusetts customers this month. Safeco Insurance, which Liberty bought in 2008, offers home, automobile, motorcycle, watercraft and recreational vehicle insurance through independent agents.

In Massachusetts, a vast majority of customers still get their personal insurance through independent agents, instead of through the insurance company directly, said Victor Pepin, Safeco’s regional general manager.

“We want to continue to grow that market,” Pepin said.

Liberty Mutual,had been selling plans through independent agents through its subsidiary Peerless Insurance, but Liberty Mutual is retiring that brand.

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