Business

Aerosmith drummer Joey Kramer signs coffee deal with Roch Bros.

Joey Kramer said coffee has been his second passion for many years.
Joey Kramer said coffee has been his second passion for many years.

This is a summary. To read the whole story subscribe to BostonGlobe.com

Aerosmith drummer Joey Kramer just landed a new deal, but not with Columbia Records. This time, he signed with Roche Bros.

Kramer’s Rockin’ & Roastin’ organic coffee will debut in all 18 stores of the Massachusetts grocery chain during the second week of August.

The new line includes two dark roasts, from Sumatra and Ethiopia, and a dark-medium roast from Guatemala, which will retail at $9.99 per 12-ounce bag.

Kramer stands by his coffee and in true rock-star style calls out Starbucks and local favorite Dunkin’ Donuts as inferior brews. He even claims Aerosmith lead singer Steven Tyler has traded in his favorite Kona variety from Hawaii for Rockin’ & Roastin’.

Full story for BostonGlobe.com subscribers.

Get the full story with unlimited access to BostonGlobe.com.

Just 99 cents for four weeks.

Share