General Motors Co. is bringing its ads back to football’s biggest game.
The automaker says its Chevrolet brand will be at next year’s Super Bowl because the game falls in the middle of several model introductions.
GM said in May 2012 that it was walking away from this year’s National Football League championship game, because a price increase from CBS was too steep. At the time, the automaker said it could not justify spending over $4 million for 30-second TV spot.
Later, the company dismissed the marketing director who made the decision.
On Friday, GM said it has reversed course. The Feb. 2 game comes as Chevrolet rolls out a dozen new models. The rollouts started in the middle of this year and run to the end of next year.