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In one photo, a man holds up a CVS receipt so long it towers above his head. Another features a woman who jokingly uses the paper strip to keep track of her figure. She’s down to her target waistline: half a receipt.
The drug store chain’s remarkably long receipts — some, jammed with coupons, are said to reach 6 feet — have become a social media sensation, sparking more than 8,000 Twitter posts that range from gentle ribbings to scathing reproaches. They include photos that employ children, dogs, and even pianos as units of measurement of the scroll-like slips.
The Internet frenzy has not only caught the company’s attention, it has convinced CVS to reduce the length of receipts, which are often stretched by discount coupons and cash credits for customers with CVS ExtraCare reward cards.