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Prince pasta brand celebrates 100th anniversary

In 1969, the Prince Spaghetti Co. debuted its classic TV ad featuring 12-year-old Anthony Martignetti.
In 1969, the Prince Spaghetti Co. debuted its classic TV ad featuring 12-year-old Anthony Martignetti.Prince Spaghetti photo

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As Bostonians of a certain age know very well, Wednesday is Prince Spaghetti Day.

In fact, Mayor Thomas M. Menino is expected to officially declare this particular Wednesday as Prince Spaghetti Day at a North End event celebrating the 100th anniversary of the brand that got its start on Prince Street.

New World Pasta Co., the current owner of the Prince brand, is marking the anniversary with a series of local events this month. It even re-created the classic Prince television ad from 1969, with a few new twists. The updated commercials began to appear on Monday.

The celebration this week recognizes a milestone that was actually reached last year. Prince was founded in 1912 at 92 Prince St. by three immigrants from the same village in Sicily.

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