Tom Brady is once again looking to do for haberdashery what he has done regularly for the New England Patriots --- be a gamechanger.
Brady, as fashion buffs know, has a sideline gig as a “brand ambassador” for UGG for Men, a casual style that traces its roots to sheepskin boots.
Brady’s latest pitch for UGG is a video titled “For Gamechangers.” According to UGG, the spot “chronicles Tom Brady’s journey from high school athlete to Super Bowl-winning NFL player and consummate man of character. UGG for Men brings this energy through the spot, utilizing a giant 250-foot set built on a sound stage, representing one of Tom’s favorite places to be: the team bus.”
The brand added that Tom Brady-focused tall walls from UGG for Men just went up on the Mass Pike across from the Fenway.
Chris Reidy can be reached at email@example.com.