Retailers filled dozens of booths lining both sides of Fenway Park’s concourse over the weekend as part of College Day, an event run by a Waltham marketing firm, The Campus Agency. More than 60 businesses hosted games, ran contests, and did whatever it took to attract the attention of nearly 9,000 college students lured to the event with reliable bait: free stuff.
Beyond selling a product to students, many companies aimed to create a lasting connection by having students sign up for e-mails, or become aware of new products or services.
“It’s a market coveted by Fortune 500 companies for many years,” said Eric Weil, a managing partner at college market research firm Student Monitor. “They want the immediate purchasing that a student has, but more importantly they want the student for the long term.” Full story for BostonGlobe.com subscribers.