In its nearly 70 years of brand history, Baskin-Robbins has amassed a huge “library” of more than 1,300 ice cream flavors, many of them now “retired” to the frozen dessert archives. And now the Canton-based chain is asking customers if one of these flavors should be brought of cold storage and offered once again to the ice cream-eating public.
To that end, Baskin-Robbins is launching “The Big Thaw” online voting contest, which gives folks the chance to choose from a selection of 31 retired Baskin-Robbins ice cream creations.
Through Oct. 10, fans can visit the Baskin-Robbins Facebook page to vote for their favorite. The winning flavor will be brought back from the “Deep Freeze” and will be available for a limited time in 2014 in ready-made quarts at participating shops nationwide, said Baskin-Robbins, which shares a corporate parent with Dunkin’ Donuts.
Voters will receive a coupon for a Buy One Cone, Get One Free coupon.
If nothing else, a perusal of some of the flavors on the Big Thaw ballot suggests that Baskin-Robbins R&D folks are a most adventurous lot.
Your average food scientist might have been deterred by the prospect of reimagining the French Toast breakfast as an ice cream sundae, but such an assignment did not dismay the Baskin-Robbins team. And when it came to alchemizing key lime pie or the Fluffernut sandwich into ice cream flavors, Baskin-Robbins researchers were once again equal to the task.
Other entries on the ballot include Boston Cream Pie, Lunar Cheesecake, and Root Beer Float, which features “root beer sorbet.” (Could a French foodie fail to fall in love with root beer sorbet?)
In any case, more information about the Big Thaw contest can be found www.facebook.com/BaskinRobbins.
“’The Big Thaw’ allows us to engage with our fans in a fun and interactive way and gives them the chance to revisit and reminisce about some of their all-time favorite Baskin-Robbins ice cream flavors,” Dan Wheeler, vice president of US brand and field marketing for Baskin-Robbins, said in a statement. “There was a tremendous response to our first ‘Big Thaw’ contest back in 2011, and we’re excited to see what flavor our guests vote to bring back from our ‘Deep Freeze’ this time around to enjoy with their family and friends.”
Chris Reidy can be reached at email@example.com.