It wasn’t that long ago the Boston Bruins could barely give away tickets. One of the National Hockey League’s founding franchises was so unpopular that in the 2006-2007 season it ranked 25th out of 30 teams in attendance.
But as the Bruins embark tonight on a new season with high expectations, fans are clamoring for seats at TD Garden, routinely paying double the face value of tickets. The average sale price for a regular-season ticket on the secondary market is $218.75.
Business is so good that the team is rolling out a new, high-end ticket package that includes up to 20 seats in an executive suite with a legendary player, such as Ray Bourque or Johnny Bucyk — for $10,000 to $15,000 per game. Full story for BostonGlobe.com subscribers.
Callum Borchers can be reached at firstname.lastname@example.org.