Staples Inc., the world’s second largest e-tailer, is setting up shop in the mecca of Internet technology.
The company announced Wednesday that it acquired Runa, a small four-year-old California software company, and plans to develop a new e-commerce lab at its Silicon Valley headquarters.
Runa specializes in software that helps personalize the digital shopping experience. The company claims the software it provides retailers increases online sales conversions by an average of 20 percent.
The San Mateo company’s technology uses browsing history, former purchases, and loads of other data to provide unique real-time offers to individual shoppers. It will also provide Staples digital customers with accurate shipping estimates before they check out. Full story for BostonGlobe.com subscribers.