New Balance Athletic Shoe Inc., a sneaker company known for Boston roots, is making special footgear for New Yorkers.
The company said Monday that the Limited Edition New York City 890v4 and 990v3 have launched at retail.
“Both shoes are dedicated to the runners who flock to New York each fall to pound the pavement through all five boroughs empowered by the diverse culture of the city,” a company press release said.
New Balance said it will use the slogan “Powered by NYC” to promote its special shoes.
The release goes on to say: “The Made in the USA, Limited Edition NYC 990v3 draws inspiration from the city’s long history in team sports. The brilliant blue and orange colors on the NYC 990v3 draw upon triumphant memories from the New York baseball, basketball, and football teams that brought sports glory to its fans in the city and around the world. The NYC 990v3 combines color palettes from New York City sports with the finest in American shoemaking craftsmanship to offer consumers an iconic running shoe that has the best in both stability and cushioning.”
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