Zipcar Inc., the Boston-based car sharing network, said Thursday that it has launched service at Chicago’s O’Hare International and Midway airports, bringing the total number of airports that offer Zipcar to 26.
To help get wider exposure for this segment of the company’s business, Zipcar said in a press release that it is offering special pricing – $99 for a two-day reservation – at participating airport locations until Dec. 21.
Zipcar is perhaps best known for giving its members the option of renting vehicles by the hour. With more than 850,000 members and 10,000 vehicles in its fleet, Zipcar currently operates in 26 markets in North America and Europe.
Many members are city dwellers. For this group, becoming a Zipcar member can make more sense than owning a car and paying fees to garage it. But Zipcar has also found college campuses and airports to be friendly territory for its business model.
“Since many of our Zipsters think about our service only where they live and work, this promotion is designed to remind them Zipcar convenience is available when they travel,” Zipcar President Mark Norman said in a statement. “We’re committed to bringing our ‘wheels when you want them’ service to wherever our members want to be.”
In March, Avis Budget Group completed its $500 million acquisition of Zipcar, which now operates as an Avis subsidiary.
In Thursday’s press release, Zipcar noted that Avis Car Rental invented the on-airport car rental business in 1946 and today parent company Avis Budget Group continues to be a leader in the industry. Zipcar said it has benefitted from Avis Budget Group’s vast network of airport locations and relationships across the country, offering Zipcar service at airports within days of the two companies coming together earlier this year.
Chris Reidy can be reached at email@example.com.