JCDecaux lands ad concession for Logan International Airport

JCDecaux SA, a Paris-based global company specializes in outdoor advertising, said that it has been awarded an eight-year concession to provide interior and exterior advertising and sponsorship services at Logan International Airport, starting in January.

The new program will feature an array of digital products including a network of digital displays, high definition video walls, and interactive directories in the baggage claim and concourse areas, JCDecaux said.

 “Boston Logan International Airport is a natural addition to our portfolio of major airports alongside the important Northeast corridor,” Jean-Francois Decaux, chairman of the executive Board and co-chief executive of JCDecaux, said in a statement. “We can now deliver the same quality programs to our advertising clients from Washington, D.C., to Baltimore, New York, and Boston, giving them a unique access to business and government decision makers with a brand new, state-of-the-art advertising program.”

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Previously, several companies, including JCDecaux, had ad concessions at the airport, said the Massachusetts Port Authority, which owns and operates Logan.