Have beer lovers become disenchanted with craft brews?
A new report out from Restaurant Sciences LLC of Newton notes that craft beer sales at restaurants and bars fell an average of 6 percent during a recent three-month period when compared with the sales for the same period a year ago.
One possible reason for the drop: A rise in prices, suggests Restaurant Sciences, which analyzes nearly $1.5 billion in guest checks from restaurants, bars, and night clubs each month.
The firm’s latest report looked at on-premise sales by volume for September, October, and November.
While craft beer sales for the period were down 4 percent at casual dining restaurants, bars, and nightclubs, sales at family dining establishments were down 13 percent, the firm said.
“The weakness in craft beer volume sales could be due to a number of factors,” Chuck Ellis, president and chief executive of Restaurant Sciences LLC, said in a statement. “Consumers may be balking at price increases in the three to seven percent range this fall across restaurants, bars, and nightclubs. Additionally, restaurants and bars may have reached a saturation point in adding new beers to an already hyper-competitive shelf or tap set.”
Although new craft beers are constantly being introduced, the number of craft beers sold on-premise has decreased by 19 percent from a year ago, the firm’s report said.
Chris Reidy can be reached at firstname.lastname@example.org.