Boston Globe Media Partners LLC, whose properties include The Boston Globe, BostonGlobe.com, and Boston.com, said Wednesday that CarGurus.com will power all new and used car searches on Boston.com, starting Jan. 1.
Cambridge-based CarGurus.com replaces the Cars.com platform on Boston.com, the company said.
“CarGurus.com is the fastest-growing site in the automotive category, and this partnership enables us to connect new and used car buyers and sellers in powerful ways,” Jason Kissell, vice president of advertising for The Boston Globe and Boston.com, said in a statement. “CarGurus.com is a great complement to Boston.com’s already successful array of digital automotive marketing products like locally-targeted display advertising and new and used car specials.”
Under the new partnership, Boston.com users will be able to search CarGurus.com’s inventory directly from the Boston.com auto section, the company said. Boston.com’s local sales team will also be able to bring leads from CarGurus.com to local auto dealers.
“CarGurus offers Boston.com’s users a smarter, more efficient way to shop for a car, and for auto dealers, this translates to more opportunities to connect with shoppers,” Martha Blue, a CarGurus vice president, said in a statement.
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