Curbing impulse purchases can be a challenge for anyone on a budget.
But it might be even harder for shoppers to stop themselves if they happen to use their iPad to peruse the wares of online retailers. New research out of Boston College indicates that consumers feel a deeper affinity for products they touch on a screen than those selected using a laptop touchpad or a mouse.
When consumers participating in the study reached out and touched an image on their iPads, the experience nearly rivaled their feelings of touching merchandise in a brick-and-mortar store, according to the measure of satisfaction in the study.
“It’s kind of surprising how strong the effect is,” said S. Adam Brasel, lead author of the study. Full story for BostonGlobe.com subscribers.
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