Dunkin’ Donuts parent company signs marketing deal with Liverpool Football Club

Photo taken from Dunkin’ Donuts website.
Photo taken from Dunkin’ Donuts website.

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Dunkin’ Brands Group Inc., which in September disclosed plans to have its Dunkin’ Donuts chain re-enter the UK after a long absence, said Thursday that it has entered a multi-year marketing partnership with Liverpool Football Club, a British soccer team. Under the agreement, Dunkin’ Donuts will become the official coffee, tea, and bakery partner for Liverpool FC, and Dunkin’ sister chain Baskin-Robbins will become the team’s official ice cream partner. Canton-based Dunkin’ Brands is the corporate parent of Dunkin’ Donuts, a coffee-and-baked-goods chain and of Baskin-Robbins, a chain known for ice cream. Along with the Boston Red Sox, Liverpool FC is owned by the Fenway Sports Group, which is led by principal owner John Henry and chairman Tom Werner. Henry also owns The Boston Globe, its websites, and affiliated companies.

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