Business

Market Basket offers 4% discount all year

Market Basket says its new discount program is, in part, a way to reward loyal customers. Above, the store in Salem.
Market Basket says its new discount program is, in part, a way to reward loyal customers. Above, the store in Salem.Aram Boghosian for The Boston Globe/File 2013

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Shoppers at Market Basket supermarkets will notice something different about the totals on their grocery receipts: They’re lower.

The Tewksbury-based chain, owned by the Demoulas family, will offer a discount of 4 percent on customers’ entire orders through Dec. 27. The discount does not apply to alcoholic beverages, milk, postage stamps, gift cards, cigarettes, lottery tickets, or trash bags mandated by a municipality.

The yearlong promotion was announced in the supermarket chains fliers and full-page ads in local newspapers. In a press release, the company said the discounts are part of strategy to attract more customers, increase sales, and enhance the Market Basket brand.

A family of four keeping to a low household budget spends about $190 per week on groceries, according to the Department of Agriculture.

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