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Shoppers at Market Basket supermarkets will notice something different about the totals on their grocery receipts: They’re lower.
The Tewksbury-based chain, owned by the Demoulas family, will offer a discount of 4 percent on customers’ entire orders through Dec. 27. The discount does not apply to alcoholic beverages, milk, postage stamps, gift cards, cigarettes, lottery tickets, or trash bags mandated by a municipality.
The yearlong promotion was announced in the supermarket chains fliers and full-page ads in local newspapers. In a press release, the company said the discounts are part of strategy to attract more customers, increase sales, and enhance the Market Basket brand.
A family of four keeping to a low household budget spends about $190 per week on groceries, according to the Department of Agriculture.