Bruegger’s Bagels, a Vermont-based chain with just over 300 bakery cafes in North America, said it is about to open a new prototype flagship bakery in Minnesota in the St. Paul area.
The new flagship bakery will “set a new direction for its bakery design nationally,” the company said.
“The 2,200-square-foot bakery honors Bruegger’s Bagels’ 30-year baking heritage, with the baking area taking center stage,” the chain said in a press release. “An open kitchen and plate glass windows allow guests inside and out to watch as bakers make fresh, authentic New York-style bagels throughout the day using a traditional kettle and artisan oven. The inviting, contemporary new interior is flooded with natural light through large windows, and features simple, sleek lines, and warm brick juxtaposed with stainless steel accents befitting a working bakery. A large community table and bar seating replace traditional booths and tables and encourage conversation among guests.”
As part of the opening festivities, Bruegger’s is holding a competition to select art for a brick wall in the new bakery.
Artists – amateurs and professionals alike – can submit an abstract, two-dimensional design for the wall, the chain said. The chosen artist will receive a $10,000 cash prize. Contest rules, submission guidelines, entry information, and other details are available on the contest tab on the company’s Facebook page at www.facebook.com/brueggers.
“We are a neighborhood gathering place, and the new prototype is designed to accentuate our bagel tradition while also celebrating new ideas and the creative spark,” said Bruegger’s Bagels director of marketing Judy Kadylak said in a statement. “The $10,000 Artist Challenge is a nod to all of our guests who create the warm, inviting atmosphere in our bakeries.”
Bruegger’s Enterprises, Inc., or BEI operates Bruegger’s Bagels in North America. BEI’s parent company, Groupe Le Duff, SA, is the one of the world’s second-largest company in the bakery-café sector.Chris Reidy can be reached at firstname.lastname@example.org.