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The Forsake shoe brand started when Sam Barstow and Jake Anderson working ski mountains out west and got tired of their feet getting soaking wet from slogging around on the snow-covered slopes.
“We wanted to create a footwear option for young people that don’t identify with hiking boots, but still live this outdoor style,” Barstow said.
So they started Forsake in 2010 to sell waterproof sneakers that are as durable as boots. Now in Boston, Forsake is among a number of start-ups emerging in a region that was once the shoe-making capital of the world. Operating on a shoestring budget, many of these young businesses are taking advantage of Internet fund-raising sites to crack an industry that usually requires big money to get started.
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