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Super Bowl Ads: Anything Could Happen

Budweiser’s ‘‘Hero’s Welcome’’ ad chronicled a soldier’s homecoming in Winter Park, Fla.
Budweiser’s ‘‘Hero’s Welcome’’ ad chronicled a soldier’s homecoming in Winter Park, Fla.Anheuser-Busch via Associated Press

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NEW YORK — Super Bowl advertisers finally saw their efforts efforts play out on the industry’s biggest stage Sunday night.

Coca-Cola, Mars, and Nestle spent the past several days trying to drum up hype for their big-money ads, in some cases by releasing teasers online. Anheuser Busch InBev even hosted a viewing party for its ads aboard a cruise ship docked at a New York City pier, which was transformed into a floating ‘‘Bud Light Hotel,’’ complete with escargot, duck and cheesecake on the menu.

Still, Super Bowl advertisers have learned that the unexpected can happen. And when it does, they have to be ready.

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