Dunkin’ Brands Group Inc., the Canton-based company that has ambitious plans for expanding Dunkin’ Donuts and its sister chain Baskin-Robbins, said Tuesday that just over 50 restaurants opened last year in “non-traditional” locations such as mass transit terminals, casinos, and military bases.
In its salad days, when known mostly for breakfast fare, Dunkin’ Donuts often expanded by deploying restaurants along the streets and roadways that consumers used for their morning commutes. But as Dunkin’ Brands goes into expansion overdrive, the company continues to explore non-traditional locations. (Dunkin’ Donuts is known for coffee and baked goods. Baskin-Robbins specializes in ice cream.)
Last year, for example, Dunkin’ Donuts and Baskin-Robbins together opened 12 locations at airports, including airports serving the Dallas/Fort Worth area, New Orleans, Denver, and Philadelphia, the company said in a press release.
In total, franchisees of Dunkin’ Donuts and Baskin-Robbins operated about 18,250 locations around the world at the end of the company’s fiscal 2013. More than 600 of that count operate at what the company describes as non-traditional locations.
‘‘Dunkin’ Brands has been developing non-traditional locations with our partners for over 20 years, and 2013 has proven to be a strong growth year for us as we continue to expand to many opportune venues,’’ Grant Benson, vice president of global franchising and business
development at Dunkin’ Brands, said in a statement. ‘‘Our franchisees enjoy the flexibility of these sites, and guests love the convenience of grabbing their favorite food and beverage items on the go, wherever their busy schedules may take them.’’
Dunkin’ Donuts and sister chain Baskin-Robbins were bought for $2.425 billion in 2006 by a consortium of private equity firms and have aggressively expanding since. Last month, Dunkin’ Brands said that it expects to open 685 to 800 net new locations during 2014.