Business

Funeral and casket outlets are heading to the mall

A Forest Lawn sales manager offered information to a couple at a kiosk in the Glendale Galleria mall in Glendale, Calif.
A Forest Lawn sales manager offered information to a couple at a kiosk in the Glendale Galleria mall in Glendale, Calif. Credit: Damian Dovarganes/Associated Press

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We eat there and buy our clothes there, and some people suspect teenagers may actually live there. So perhaps it was just a matter of time before funeral homes began moving into the shopping mall.

Over the past two years, Forest Lawn has been quietly putting kiosks in several Southern California malls.

The move, by one of the funeral industry’s best-known operators, expands on a marketing innovation that appears to have begun at the dawn of the decade when a company called Til We Meet Again began opening casket stores around the country.

‘‘We try to reach our audience where they are at and the mall is a great way to do that,’’ said Ben Sussman, spokesman for Forest Lawn.

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